Marketing · 03 / 06
360° Marketing
Strategy, activation and brand — run from one team.
What it covers
Three disciplines, one accountable team.
01
Strategy
Positioning, audience and channel plan, set before a camera rolls.
02
Activation
Campaign rollout, media assets and on-ground execution.
03
Brand
Identity, tone of voice and the system that holds it together.
One brief
Worth knowing.
Strategy, activation and brand come from the same brief and the same team — no hand-off between a strategy shop, a production house and a design studio, and no story that changes shape between them.
More disciplines