What it covers
Content built for the feed it's actually going to live in.
01
Always-on
A steady content calendar, not a burst before it goes quiet.
02
Short form
Cut for the platform it's posted on, not resized from something else.
03
Community
Replies, comments and community management that sounds like you.
04
Creator
Creator partnerships briefed, shot and managed end to end.
Formats, not posts
Worth knowing.
We plan in formats — recurring series people come back for — instead of one-off posts. It's the difference between a content calendar and a content system.
More disciplines